Cut to the Chase

Picture it: 60 aisles over 2 huge floors of a behemoth convention center, all focused on “specialty food.” It's 3 days, with exhibitors giving out samples the whole time: Imported, domestic, in every food group, yet many foods you'd never

"Ultra-Processed Foods": Study Says Consumers Are Ultra-Confused!

You constantly hear: “We eat too many processed foods.” Recommendations by everyone from credible experts to celebrities and other less-than-credible “influencers” talk about the need to cut back on "processed foods".If popular media demonized processed foods, there's an implication

Blueberries & Green Beans: A “Dirty Duo”? C’mon!

It's that time of year, when the Environmental Working Group (EWG) issues its Dirty Dozen list of produce with the most pesticide residues. What's changed from last year’s list? Almost nothing, but there are two new foods in the “dirty dozen”:

Cocoa Powder: From Heavy Metals, To Health Claim?

I’ve written before about positive research on chocolate, here, here and here. I've written -- the facts -- about lead and cadmium in chocolate here.Dark chocolate and cocoa powder are loaded with a subclass of antioxidants, called “flavanols”, thought to

Lead & Cadmium In Chocolate? Hey, N.B.D.!

The words "lead, cadmium, & chocolate" together spell clickbait. Include kids and it leads the 11 o’clock news.

Cow udder-megumi-nachev-qkQR-OrvZic-unsplash

COWS & SEAWEED: BETTER TOGETHER, BUT WHY?

When you think of beef, seaweed isn’t the first association you might make, and vice versa. When many people today think of beef, they might first think of climate change, methane, and negative articles. There’s reason to change thinking here.

The Edible RX

Blog posts, articles, videos and more can be found in the Edible Rx column. Do you like hearing facts about children and family nutrition, or the truth about myths, maybe the latest thoughts on dieting and eating style than this is the place for you.

Philosophy

I want to bust myths, minimize misinformation, and neutralize negatives. Stories that incite fear are appalling, whether they come from websites, popular media, health professionals, television or anywhere else.

Media

Keith prides himself on sharing information with his readers and clients that educate and make a difference. In this industry there is a lot of hype but not always a lot of science or facts to back up some stories.

What Really Matters - Testimonials

Keith breaks down the latest nutrition news into easily digested useful tidbits. Nobody does it better.

Barbara HoffmanEditor, NY Post

The combination of Keith’s passion for the science underlying food and nutrition issues, along with his ability to assess their practical implications and then communicate to consumers in ways that are engaging and useful make him one-of-a-kind in our profession. He is a joy to work alongside!

Lisa WatsonMS, RD, of WatsonGreen LLC, Food & Agriculture Policy & Public Affiars

I have worked with Dr. Ayoob in many capacities over the past 20 years – media spokesperson, corporate consultant, scientific advisory board member and more. One of his greatest contributions has always been his ability to use his decades of nutrition science expertise to filter new information and translate it into real-people speak without mincing words. For this reason, his new website could not be more aptly named.

Stephen McCauleyPresident, The Ginger Network

Keith-Thomas Ayoob is one of my favorite nutrition experts. I covered diet and nutrition for USA TODAY for more than 30 years, and during that time, Keith was one of my regular go-to sources for stories. I really admire the way Keith can take complex science and distill it into practical, user-friendly information, and I also appreciate that he thoroughly researches topics before he offers insights on them. He’s clever, smart and delightful to work with.Simply put: He’s the best.

Nanci HellmichFormer Health Editor at USA Today

If you want to know more about Keith Ayoob, just turn on any TV or open any consumer magazine. Often sought for his analysis of tough issues, he’s been a trusted food and nutrition go-to source for 20 years.

D. Milton Stokes, PhD, RDNew York Times best-selling author and former spokesperson for the Academy of Nutrition and Dietetics

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