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So What ARE “Heirloom” Fruits & Vegetables? COVID-19 has skyrocketed the interest in home gardening, especially growing their own fruits and vegetables.  Demand for seeds has more than doubled, according to this report. Growing some of your produce is enjoyable, connects you to the food system, and Read More Diet Or Exercise: What Matters More For Weight Loss? “Exercise doesn’t matter. You just have to eat less”  “Diet doesn’t matter much, as long as you exercise.” A new study in the Journal of Nutrition says being more active not only won’t help you lose weight, it won’t even burn Read More HERE'S YOUR PRIMER ON “FINE” CHOCOLATE! **NEWSFLASH**  I've joined the website The Chocolate Life, as author and contributor.  Check out my posts here. It’s nearing Valentine’s Day, a.k.a., The Big Chocolate Holiday, and fine chocolate is top of mind for many. (It’s on my mind 365 days Read More Resolutions? OUT! Habits Are The New Black New Year's resolutions?  Ho-hum.  According to a new study, most New Year’s resolutions, at least those related to eating and dieting, peter out by mid-February. These researchers tabulated data on Internet-searches for recipes from popular diets. This methodology has weaknesses, Read More Feeding Your Immune System Takes Guts! How's Yours? One nutrition trend that peaked everyone’s interest in 2020 was “immune-boosting foods”. Understandable, too, with COVID-19 keeping the entire world terrified and “sheltering in place”. Outside the home, people were running scared about getting COVID from any place they went Read More Know MSG & You'll Never "No MSG"! NOTE: I’ve partnered with The Glutamate Association for many years, but this post is strictly my own – all based on science and any views are my own.I love dispelling food myths. There’s so much “fear of food”, and Read More
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The Edible RX

Blog posts, articles, videos and more can be found in the Edible Rx column. Do you like hearing facts about children and family nutrition, or the truth about myths, maybe the latest thoughts on dieting and eating style than this is the place for you.

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Philosophy

I want to bust myths, minimize misinformation, and neutralize negatives. Stories that incite fear are appalling, whether they come from websites, popular media, health professionals, television or anywhere else.

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Media

Keith prides himself on sharing information with his readers and clients that educate and make a difference. In this industry there is a lot of hype but not always a lot of science or facts to back up some stories.

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What Really Matters - Testimonials

Keith breaks down the latest nutrition news into easily digested useful tidbits.  Nobody does it better.
Barbara HoffmanEditor, NY Post
The combination of Keith’s passion for the science underlying food and nutrition issues, along with his ability to assess their practical implications and then communicate to consumers in ways that are engaging and useful make him one-of-a-kind in our profession. He is a joy to work alongside!
Lisa WatsonMS, RD, of WatsonGreen LLC, Food & Agriculture Policy & Public Affiars
I have worked with Dr. Ayoob in many capacities over the past 20 years – media spokesperson, corporate consultant, scientific advisory board member and more.  One of his greatest contributions has always been his ability to use his decades of nutrition science expertise to filter new information and translate it into real-people speak without mincing words.  For this reason, his new website could not be more aptly named.
Stephen McCauleyPresident, The Ginger Network
Keith-Thomas Ayoob is one of my favorite nutrition experts. I covered diet and nutrition for USA TODAY for more than 30 years, and during that time, Keith was one of my regular go-to sources for stories. I really admire the way Keith can take complex science and distill it into practical, user-friendly information, and I also appreciate that he thoroughly researches topics before he offers insights on them. He’s clever, smart and delightful to work with.Simply put: He’s the best.
Nanci HellmichFormer Health Editor at USA Today
If you want to know more about Keith Ayoob, just turn on any TV or open any consumer magazine. Often sought for his analysis of tough issues, he’s been a trusted food and nutrition go-to source for 20 years.
D. Milton Stokes, PhD, RDNew York Times best-selling author and former spokesperson for the Academy of Nutrition and Dietetics
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Keith in the Media

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