Cut to the Chase

Be More Active? On It! But For 300 Minutes A Week? Uh...

People often tell me they like the idea of being active, but they also cite the barriers to getting there:“I have no time!” The weather: “It’s too hot/too cold, it’s rainy/windy/snowy.” I get all sweaty, and

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2022 Consumer Survey: We’d Choose Pills Over Lifestyle Changes!

It's shocking and enlightening, and it's what the International Food Information Council’s (IFIC) 2022 Food and Health Survey is saying about consumers' attitudes. IFIC has been doing this survey for over a decade, but this year’s survey, conducted in March

New Research: Best Foods For Your Moods

Some interesting factoids in a survey from the Produce for Better Health Foundation (PBH), about people who reported eating lots of fruits and vegetables just released: Photo by

Buy the “Dirty Dozen”, Don’t Buy INTO It

The Environmental Working Group’s latest annual “Dirty Dozen” list of fruits and vegetables with the most pesticide residues could scare any consumer away from eating produce. After seeing the EWG list, what mom wants to put strawberries (they're usually #1)

National Nutrition Month: Got FLAVOR Diversity? Go Global!

March should probably be called International Nutrition Month, as this year’s theme is “Celebrate a World of Flavors.” It’s all about appreciating how many different cuisines there are in the world, how to incorporate some of those foods, and how

A VERY Plant-Based Meal -- With Beef!

Some people are surprised to learn that I, as a registered dietitian-nutritionist, eat meat, including beef. For some reason, they think that eating beef puts someone into a category of eating that minimizes the importance of eating vegetables, fruits, nuts,

The Edible RX

Blog posts, articles, videos and more can be found in the Edible Rx column. Do you like hearing facts about children and family nutrition, or the truth about myths, maybe the latest thoughts on dieting and eating style than this is the place for you.

Philosophy

I want to bust myths, minimize misinformation, and neutralize negatives. Stories that incite fear are appalling, whether they come from websites, popular media, health professionals, television or anywhere else.

Media

Keith prides himself on sharing information with his readers and clients that educate and make a difference. In this industry there is a lot of hype but not always a lot of science or facts to back up some stories.

What Really Matters - Testimonials

Keith breaks down the latest nutrition news into easily digested useful tidbits. Nobody does it better.

Barbara HoffmanEditor, NY Post

The combination of Keith’s passion for the science underlying food and nutrition issues, along with his ability to assess their practical implications and then communicate to consumers in ways that are engaging and useful make him one-of-a-kind in our profession. He is a joy to work alongside!

Lisa WatsonMS, RD, of WatsonGreen LLC, Food & Agriculture Policy & Public Affiars

I have worked with Dr. Ayoob in many capacities over the past 20 years – media spokesperson, corporate consultant, scientific advisory board member and more. One of his greatest contributions has always been his ability to use his decades of nutrition science expertise to filter new information and translate it into real-people speak without mincing words. For this reason, his new website could not be more aptly named.

Stephen McCauleyPresident, The Ginger Network

Keith-Thomas Ayoob is one of my favorite nutrition experts. I covered diet and nutrition for USA TODAY for more than 30 years, and during that time, Keith was one of my regular go-to sources for stories. I really admire the way Keith can take complex science and distill it into practical, user-friendly information, and I also appreciate that he thoroughly researches topics before he offers insights on them. He’s clever, smart and delightful to work with.Simply put: He’s the best.

Nanci HellmichFormer Health Editor at USA Today

If you want to know more about Keith Ayoob, just turn on any TV or open any consumer magazine. Often sought for his analysis of tough issues, he’s been a trusted food and nutrition go-to source for 20 years.

D. Milton Stokes, PhD, RDNew York Times best-selling author and former spokesperson for the Academy of Nutrition and Dietetics

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