keith_ayoob_bioKeith-Thomas Ayoob is an Associate Clinical Professor at the Albert Einstein College of Medicine in New York City where he has maintained a clinical practice for over 30 years, specializing in obesity, child nutrition, and family dynamics.  Much of his work also focuses on motivational counseling.  Dr. Ayoob helped formulate a highly regarded global nutrition policy for the Walt Disney Corporation in 2006 and updated those landmark guidelines in 2012.  These guidelines were widely acclaimed and were endorsed by the White House and First Lady Michelle Obama.  Some of the results of these positive policy changes were just published in the Journal of the Association for Consumer Research in January 2016.

Dr. Ayoob sits on a number of advisory boards, including the Academic Advisory Board of the Children’s Advertising Review Unit of the National Advertising Review Council.  In addition, Dr. Ayoob chairs the Scientific Advisory Board for NuVal, a nutrition profiling system and consumer education tool, which he also helped develop, and which is now in over 2000 supermarkets across the US. Dr. Ayoob spent nine years as a national spokesperson for the Academy of Nutrition and Dietetics (formerly the American Dieteticv Association) and has participated in over 1500 interviews in the electronic and print media.  He has made numerous appearances on television, including NBC’s Today Show, ABC’s Good Morning America, and CBS This Morning, as well as evening and nightly news programs, providing expert commentary on timely nutrition.

Dr. Ayoob currently writes for The Doctor’s Tablet, an online site with articles sent to tens of thousands of physicians and health professionals and that was awarded “Best Non-Profit Blog” of 2014.  He has also written for MedPage Today, an online medical news service for physicians and health professionals and has written many invited Op-Ed pieces for electronic and print media. Dr. Ayoob is a strong advocate against fad dieting and in 2004 he testified before Congress against the marketing of diet pills to children.  He co-authored the American Dietetic Association’s 2002 position paper on food and nutrition myths and misinformation.

Dr. Ayoob received his doctorate degree from Columbia University’s Teachers College, his Master’s from the Columbia University College of Physicians and Surgeons, and he did his undergraduate work at the University of California at Davis.